Thursday, January 11, 2007

Big Bad Papers #1: The Times

A favourite graduate recruitment in-bag freebie, The Times is desperate for readers.

That's why they're getting an expense hernia expanding into Scotland, and it's why they pepper universities with discount vouchers, even though most unions sell the paper for 25p already...

Confusingly their student website suffers from sections running over each others topics. News then Talking Points? Jobs, then a specialised Student Law section- because it's not actually about legal rights for young adults not really in the know, but a cunning way to get solictor and law school advertising onsite.

Worse, most of the content is contracted out to the students themselves. There's the occassional original gem, but they're mostly drawing insipid writing from wannabe journos, at the best most often price for website pages; free.

And, if you pay peanuts you're going to get some right turkeys. Or something.
There's quote nabbing from here and here, but! Courtesy of the comments, one of them's a misquote.

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